CASE STUDY
ABV and NAB's co-designed Customer Strategy Challenges are a powerful example of how skilled volunteering delivers tangible outcomes for community partners, while providing meaningful development for corporate teams.
The most recent challenge was delivered in partnership with Clothing The Gaps (CTG), a majority Aboriginal-owned social enterprise and community brand. Over nine days, 11 skilled volunteers from NAB worked alongside the CTG team to co-design a comprehensive three-year strategy for sustainable growth — resulting in a 40-slide strategic presentation, a 68-page report and 11 supporting documents filled with business insights, operational recommendations and a practical implementation plan.
The strategy gave Clothing The Gaps the clarity and structure to move forward with confidence. It is already guiding decision-making and supporting new opportunities for growth.
"We refer to the strategy in every decision — it brought clarity, focus and real momentum." – Laura, Clothing The Gaps
For Tina Huynh, one of the NAB employees who took part, the experience strengthened her leadership and cultural awareness, while building lasting connections through purpose-led collaboration.
"I've walked away a more engaged colleague, a stronger leader and an even more committed ally." – Tina Huynh, NAB
Together, NAB, ABV and Clothing The Gaps built more than a strategy — they built mutual respect, deep connection and a model for values-aligned, community-driven partnerships.